Brokers Build “Green” Expertise
With an ever increasing number of “green” commercial properties populating the national landscape, many real estate brokers are developing the expertise necessary to discuss the impact of energy efficiency with their clients.
By 2013, McGraw-Hill Construction estimates today’s overall green building market to more than double, reaching between $96 -$140 billion for residential and nonresidential buildings. Booz Allen Hamilton projects that green building will support 7.9 million U.S. jobs, and pump $554 million into the American economy from 2009-2013.
Factors that have been driving the growth of green building include a substantial increase in the level of government incentives, heightened awareness and demand for green construction, and improvements in sustainable materials.
Look for green building growth in education, government, industrial, office, healthcare, hospitality and retail sectors.
To effectively market a green building, brokers can identify how the building’s energy efficient system can benefit a prospective purchaser. If the target market is an owner-occupant for a retail or industrial building, the analysis may include a discounted cash flow analysis of potential electrical cost savings over the expected occupancy of the building. If the target market is an investor in a multi-tenanted office building, the analysis may include the concept that the occupancy rate for these properties can be expected to be higher over time, as prospective tenants would look favorably upon decreased electrical costs.
“Leadership in Energy & Environmental Design” (LEED) is a green building certification program developed by the U.S. Green Building Council (USGBC). It provides third-party verification that a building was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and the stewardship of resources and sensitivity to their impacts.
The Green Building Certification Institute (GBCI) was established by USGBC to provide a series of exams whereby individuals become accredited for their knowledge of the LEED rating system. The two designations are the LEED Accredited Professional (LEED AP) and the LEED Green Associate (LEED GA) designation. The LEED GA certification helps to demonstrate dedication to building practices in line with green standards, but it does not obligate the holder to have direct involvement in LEED projects. This title could be useful in marketing the green expertise of professionals such as real estate brokers.
-Jonathan Fischer, MAI
Jonathan Fischer, MAI, is a Managing Director in NAI Global’s New York City office and works with investors and financial institutions as a member of NAI’s Special Asset Solutions group.
About the author
Education Mr. Fischer holds a BS degree in Economics from the Wharton School, University of Pennsylvania, with a dual major in Finance and Economics. Background & Experience Jonathan Fischer is a seasoned real estate professional with an established track record of sales, investment, property management, and valuation experience. Fischer began his career as a real estate appraiser in 1985, and was president and founder of Fischer Appraisal Associates, Inc. As a Vice President at Peracon, Inc. he was notably instrumental in helping to establish the firm as the dominant online institutional sales platform in the United States. Before joining Peracon, Fischer served as Director of Corporate Real Estate for Prudential Financial, and was responsible for a portfolio of over 1,000 properties having receipts for lease payments of over $240 million. Another career highlight includes serving in the Realty Consulting Group for Deloitte & Touche in Los Angeles, providing consulting and valuation services to large, institutional clients throughout the country. He resides in Englewood, NJ with his wife Allyson and their three children. Professional Affiliations & Designations Mr. Fischer holds an Associate Broker’s license in New York, and is a licensed real estate salesperson in New Jersey. He is a Member of the Appraisal Institute (MAI), and served on the Planning Board of the City of Englewood in New Jersey.
|Print article||This entry was posted by Jon Fischer on July 12, 2010 at 8:10 pm, and is filed under Commercial Real Estate, Green/LEED, Market Trends, NAI Global Executives. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
No comments yet.
No trackbacks yet.
about 2 weeks ago - No comments
Congratulations to NAI Hiffman on its multiple wins for its Management Services team in the 2013 TOBY (The Outstanding Building of the Year) Award competition, sponsored by the Building Owners and Managers Association of Suburban Chicago (BOMA/Suburban Chicago). In addition, the firm was also named to the Chicago Tribune’s list of Top Workplaces for 2013,
about 1 month ago - No comments
NAI Global presented its economic outlook webcast last week. Led by NAI Global President Jay Olshonsky, the webcast featured the economic insights of Dr. Peter Linneman, Chief Economist of NAI Global.
According to Dr. Linneman, despite continuing economic and political uncertainty, US commercial real estate markets are reacting favorably, although predictably, with some sectors –
about 2 months ago - No comments
NAI Leaders came together to network, share best practices and learn about the future growth of the company during the 2013 Annual Leadership Summit in Miami last week. Noted futurist and commercial real estate advisor Christopher Lee, PhD, President of CEL & Associates led two separate discussions focused on the future and succession planning.
about 5 months ago - No comments
The Members’ Leadership Board was joined by executives from NAI Global as the group met in New York City at the historic New York Athletic Club for a series business meetings and a client development event. With representatives from various regions and a diverse array of market sizes the meeting exchanged perspectives and new
about 6 months ago - No comments
Jay Olshonsky, NAI Global President says, “NAI Global is proud to have renewed 36 Members since January 2013. Our renewing Members bring the institutional knowledge, deep local roots and comprehensive understanding of NAI practices and standards that are key benefits to clients. We are grateful for their loyalty to our global enterprise.”
about 8 months ago - No comments
Mauro Keller Sarmiento was recently promoted to Executive Managing Director, International Business. In this role he is assuming oversight to all international business requirements and regions. NAI is committed to assuring capable and qualified Members around the globe that are managed to a reasonable set of expectations, performance measures and regional growth strategies. Mauro is
about 9 months ago - No comments
25,000 of the world’s most influential property players from over 80 countries come together in Cannes, South of France, for 3 days of meetings, networking and deal brokering.
NAI Global is here in force. Jay Olshonsky, NAI Global President, Mauro-Keller Sarmiento, Executive Managing Director-International Business and Paul Danks, Managing Director-Europe are joined by a team of
about 1 year ago - No comments
In his latest white paper, “Unprecedented Global Government Intervention,” NAI Global Chief Economist, Dr. Peter Linneman, discusses the dangers and pitfalls of an extraordinary wave of global government intervention taking place in capital markets. Citing historical examples, he demonstrates intervention only prolongs periods of stagnation and uncertainty. “In all, government activity is now deterring the
about 1 year ago - No comments
The following post is an excerpt from the Summer 2012 issue of The Linneman Letter.
Every executive with whom we speak expresses utter confusion about the state of the global and U.S. economy and capital markets. As a result, they are in a muddle about their investment strategies. They closely monitor economic and capital market data for signs that “everything
about 1 year ago - No comments
NAI Global, the world’s premier managed network of commercial real estate firms and one of the largest real estate services worldwide, announced today that it is expanding its coverage into Colorado’s Resort Market with the addition of Vail Commercial Advisors. The firm will now operate as NAI Mountain Commercial.
Founded in 2006 to fulfill the unmet