Latin Americans Have Better Perception of U.S.
Finally, a swing to reasonableness, it appears, about how the U.S. is perceived in the region. A recent study completed by LatinBarometer (LatinoBarómetro) 2010 based in Santiago, Chile indicated that 64% of Latin Americans believe that the United States has a positive influence in the region. I do not know how long this sentiment will last, but I hope it is not transitory. Frankly, I am bored of the more than occasional trite, Leftist-woe-is-us discourse proffered by many Latin Americans about how the U.S. is the Grinch and for 200 years has consistently stolen their Christmas. I am not blind to past errors or even the over-reaching, but let’s have a rational discussion. (For an eloquent book describing and debunking the populist counter-productive line of thought and the people that get hooked on it, an easy read is Guide to the Perfect Latin American Idiot.)
The survey indicates also that only 34% of Latin Americans believe that Venezuela has a positive influence in the region. Only in the Dominican Republic (66%) and in Venezuela (54%) do majorities believe that the current Venezuelan administration maintains a beneficial influence. It is surprising to read that the Dominican Republic, not generally a Marxist-Socialist leaning populace, would envision the Chavez administration in that positive light. A bit more surprising is that they polled higher than the Venezuelans with that premise. Venezuelan citizens should normally rank their country high for the sake of national pride, even though many people are suffering through the administration’s poor economic and political policies. Or maybe the hard truth is finally settling in for our Bolivarian amigos?
Returning to the end of the spectrum favoring the U.S.: only two countries polled in the majority saying that the U.S. does not have a positive influence in the region – Argentina (no surprise due to the anti-U.S. bias of the Kirchners) and Paraguay. All the other countries declared between 50% to 88% majorities that the U.S. has a beneficial influence. The Dominican Republic stated by 88% that the U.S. has a positive influence; this is a bit surprising since they voted highly for Venezuela. Perhaps, they are just good natured people toward everyone. Not so surprisingly for those that know Mexico, only 57% of our southern NAFTA brethren rated the U.S. as a positive influence for the region (a late 18th Century Mexican president posited a now well known comment – Poor Mexico, so far from God, so close to the U.S. This may sum up how some Mexicans feel about their relationship with their northern neighbor.) Ecuador, whose president is an announced friend of Hugo Chavez and also likes to take verbal populist pot shots at the U.S., polled with only 50% of their populace believing the U.S. has a good influence.
The article goes on to note that even Hugo Chavez and his political counterparts’ constant haranguing of the U.S. during the last 10 years has had little negative effect in the region and, perhaps, even in Venezuela. There, 60% of its citizens have a positive opinion of the U.S. and believe that it treats their country with respect. However, pragmatically, only 32% of its people believe that the U.S. and Venezuela currently enjoy good bilateral relations.
The survey titled “Latin America’s Look at the World” was compiled through more than 20,000 face-to-face interviews in 18 countries between September 21 and October 26, 2009, with a margin of error of approximately 3%. Given the fact that there are more than 500 million inhabitants of Latin America, that is a microscopic sample – .00004%. However, as someone who travels constantly in Latin America, I believe that I can vouch for the overall positive tone of the survey as it pertains to Uncle Sam.
Strikingly, when the participants were asked to rank the U.S. amongst eight foreign powers, the U.S. was in first place with 74% approval, followed by Spain (65%), Japan and the EU (63%), Canada and China (58%), and Cuba (41%). The positive image of the U.S. increased 17% from 2008 to 2009 during the first year of Obama’s administration, to whom LatinBarometer gives the credit for the increase in positive sentiment.
Regarding runners up to the U.S., Spain, the second highest ranked in favorability among the Latin Americans in the poll, saw its public image improve also. It is not perceived so much as the country that conquered, colonised and pillaged a large part of the region. The inhabitants are “creating a contemporary opinion and are not relying on the past so much to colour their perceptions. The fact that many Latin American countries will be celebrating this year the bicentennial of their Independence from Spain may have something to do with this.”
I was a little surprised to see that Cuba’s image should be rated so high amongst the respondents of the survey. I am aware that there is a small contingent of hard left or hard left sympathetic people in the region, but I did not think that the survey would reflect a 41% beneficial image level. An official of LatinBarometer opines that this high percentage may be due to the fact that the press in the last few years has been granted freedom to print positive news about the country. I do not know if I accept that as a reason. Cuba has definitely not been a positive influence in the region, unless you happen to appreciate despotic dictators, malnourished people and constant human rights abuses. That same official adds that “…the perception of Latin Americans about Cuba and Venezuela toward the U.S. are examples that now, in reality, personal opinions about countries are not subject as much as in the past to the influence of their governments’ “ position or propaganda.
A statistic that I found particularly interesting is regarding foreign remittances; the largest single group (20%) that receives them in the region are people that have received a higher education! The lowest socioeconomic group is actually the smallest group in percentile (14%) to receive remittances. This is the reverse of common perception and is a much lower number than anticipated for the poorest strata. To cap this topic off, overall in the region only 14% of Latin Americans (70 million – still a big number) receive remittances from foreign countries, however, there are some notable examples that divert from that average. In the Dominican Republic and El Salvador the percentage jumps to 33% of the population and in Argentina and Uruguay it drops to 4%. Since I assume, perhaps incorrectly, that a large part of those remittances come from the U.S., this could simply be due to the fact that Argentina and Uruguay are at the other end of the continent so it is harder for their people to make the trek.
Another notable statistic is that inhabitants of the region (71%) seem much more inclined to economic integration than in the past, however, that is tempered with a lower interest in political integration (59%). So, it means we won’t see any time soon a LatAm Common Market. Yet, even so, I find this last figure intriguing and perhaps promising. I would have expected it to be much lower given the strong historical fear and rejection of any type of foreign involvement in domestic affairs. A political union implies a level of political and legal integration that transcends borders. If this poll accurately reflects the temperament of Latin Americans – and that is a sizeable IF, this is a very positive result and it bodes well for the region. For economic prosperity this is significant, but it is more important for the continued institutionalisation of the democratic systems and the spread of social stability, which should lead to a greater spreading of prosperity.
Based in Miami, David Berger is Managing Director for Latin America & The Caribbean region at NAI Global.
About the author
Scope of Service Experience: New Business Development Latin America and Caribbean Oversight Corporate Services Education: B.A. in International Marketing, University California Fullerton; Minors in Spanish and German. Executive degrees: Total Quality Management (University California Riverside); Real Estate Development (University California Irvine). Mr. Berger speaks, reads and writes fluently Spanish, Portuguese, French and English. Background & Experience: Responsible for business development, account management and management oversight, David Berger has 18 years experience working in Latin America and Caribbean; he has 23 years experience in Corporate Real Estate. Prior to joining NAI Global, he worked for four years as Vice President Latin America at Colliers International where he directed the business development activities and oversaw the integration of the firm’s offices; four years as Corporate Services Director for Colliers International Mexico where he implemented the corporate services platform; four years as one of three Directors for Cushman & Wakefield’s Mexico operations where he participated in the firm’s market expansion; ten years at Cushman & Wakefield in Southern California as Associate Director, dedicated to tenant representation. Mr. Berger’s advocacy-style dedication to clients, team-oriented/structured process approach and continuous education have allowed him to consistently perform as one of the top corporate real estate advisors in the United States and Latin America. He has worked with over 300 multi-national corporations on their acquisition/disposition/strategic planning requirements in the USA, Mexico, the Caribbean and throughout Latin America (over 950,000 square meters of facilities). The types of projects on which he has consulted include: • Acquisition, disposition and leasing of office and industrial facilities • Marketing and leasing of spec office and R&D buildings • Consulting on the design/adaptation of industrial facilities for call centers and back office • Sale/Leaseback • Advisor for design of mid and high-rise office buildings and back office facilities Professional Affiliations & Designations A member of Corenet Global, ULI, various international Chambers of Commerce and is a candidate for CCIM, SIOR. Significant Transactions David has been the Account Manager in Latin America for St. PaulTraveler’s, Eagle Logistics, Tyco, Dow Chemical, Honeywell and Mattel. He has successfully represented the following array of clients: GTE, MCI, HSBC, Scotiabank, Getronics, Wang Global, Procter & Gamble, the Government of Puerto Rico’s Convention Centre District, the State of California, Xerox, Apple Computer, Fireman’s Fund, Haldane Associates, Humana, Toyota, Agere Systems, Baker Hughes, Avon, British Embassy, Cadbury Schweppes, Amgen, Sonoco, among others.
|Print article||This entry was posted by David Berger on July 23, 2010 at 2:03 pm, and is filed under Commercial Real Estate, International Real Estate, Latin America & the Caribbean, NAI Global Executives. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
No comments yet.
No trackbacks yet.
about 2 months ago - No comments
NAI Global will host its quarterly economic briefing webinar Wednesday, June 11 at 12 pm EDT. Join Jay Olshonsky, NAI Global President and Dr. Peter Linneman, NAI’s Chief Economist, for an insightful presentation that examines the current state of the economy and how the recovery continues to impact commercial real estate. Dr. Linneman will address
about 2 months ago - No comments
NAI Global is featured on the Liverpool City Region Local Enterprise Partnership website with its recent report “Liverpool City Region SUPERPORT: Market Analysis of Land and Property.” The Liverpool City Region LEP is Liverpool City Region’s primary economic development company, and the most innovative of its kind in the country. The NAI Global report finds
about 5 months ago - No comments
NAI Hiffman’s David Haigh reports from the second full day at MIPIM with insight on the investment climate. While MIPIM is primarily European focused, it is incredibly global in scope, reflective of today’s global economy.
Global institutional investors are bullish on real estate and according to one panelist that I saw today, allocations for real estate
about 5 months ago - No comments
MIPIM 2014 started off this week with high visibility and networking opportunities for the NAI Global team attending the event.
Paul Danks, Managing Director, NAI Global and David Haigh, Vice President, NAI Hiffman, attended an event chaired by Baroness Susan Williams, Executive Director, Atlantic Gateway. Liverpool Mayor Joe Anderson, Officer of the British Empire (OBE)
about 9 months ago - No comments
Congratulations to NAI Hiffman on its multiple wins for its Management Services team in the 2013 TOBY (The Outstanding Building of the Year) Award competition, sponsored by the Building Owners and Managers Association of Suburban Chicago (BOMA/Suburban Chicago). In addition, the firm was also named to the Chicago Tribune’s list of Top Workplaces for 2013,
about 10 months ago - No comments
NAI Global presented its economic outlook webcast last week. Led by NAI Global President Jay Olshonsky, the webcast featured the economic insights of Dr. Peter Linneman, Chief Economist of NAI Global.
According to Dr. Linneman, despite continuing economic and political uncertainty, US commercial real estate markets are reacting favorably, although predictably, with some sectors –
about 11 months ago - No comments
NAI Leaders came together to network, share best practices and learn about the future growth of the company during the 2013 Annual Leadership Summit in Miami last week. Noted futurist and commercial real estate advisor Christopher Lee, PhD, President of CEL & Associates led two separate discussions focused on the future and succession planning.
about 1 year ago - No comments
The Members’ Leadership Board was joined by executives from NAI Global as the group met in New York City at the historic New York Athletic Club for a series business meetings and a client development event. With representatives from various regions and a diverse array of market sizes the meeting exchanged perspectives and new
about 1 year ago - No comments
Jay Olshonsky, NAI Global President says, “NAI Global is proud to have renewed 36 Members since January 2013. Our renewing Members bring the institutional knowledge, deep local roots and comprehensive understanding of NAI practices and standards that are key benefits to clients. We are grateful for their loyalty to our global enterprise.”
about 1 year ago - No comments
Mauro Keller Sarmiento was recently promoted to Executive Managing Director, International Business. In this role he is assuming oversight to all international business requirements and regions. NAI is committed to assuring capable and qualified Members around the globe that are managed to a reasonable set of expectations, performance measures and regional growth strategies. Mauro is