August 26, 2016
By Mike Nichols
Every business story essentially boils down to two great forces: money and people.
For Brad Bruinsma, the general manager of NAI Wisinski of West Michigan, his story is no exception. A man who has made his career by being an expert on both subjects, Bruinsma spent approximately 14 years in banking before finally turning to the industry that he felt with his destiny: commercial real estate.
Both fields share a number of similarities, he said, but it took more than a decade of work before he was ready to fully make the jump.
“You’re dealing with a lot of the same people, business owners, CFOs, the decision makers of a company. When it comes down to it, it’s about relationship management,” he said.
“In banking, you’re managing a relationship with a client in regard to their lending and banking needs. With commercial real estate, it’s the same thing, but with real estate.”
The banking and real estate industries run deep in Bruinsma’s genes. He was born in Grand Rapids and attended Grand Rapids Christian High School, from which he graduated in 1995. In a somewhat strange twist of fate, his career followed a similar trail as his father, Gordon.
“My dad was in banking originally and then went into commercial real estate. I kind of followed the same path as he did,” Bruinsma said. “As I was getting more interested in business, I was able to follow him a little bit.”
A skilled athlete, Bruinsma received a scholarship to play basketball at Trinity Christian College, located in a southwestern suburb of Chicago. After spending a few seasons as a shooting guard, he gave up on basketball and focused on school, graduating in 1999 with a degree in accounting.
Straight out of college, he got a job working at Old Kent Bank in downtown Chicago. For a young man from a religious upbringing, the looming business world of Chicago was an education unto itself.
“I was on the fourth floor of the Sears Tower. Growing up in Grand Rapids and going to a Christian high school and then at Trinity… it’s somewhat sheltered. It was definitely an eye-opening experience,” he said.
” I was in Chicago at Old Kent for two years. Just before we moved back, they started the conversion to Fifth Third (Bank). I transferred to Fifth Third in Grand Rapids and worked in the commercial lending department. The biggest thing I learned there was time management and multi-tasking. As an analyst, I was supporting 15 different lenders. And the only way you stay on top of your work is to prioritize what needs to be done.”
By 2003, Bruinsma was contemplating what he wanted to do with his life. He began to realize banking wasn’t what he wanted to do forever. He decided to get out of banking for a year and started working as the director of development for The Granger Group, a Grand Rapids-based commercial real estate development company.
“At the time, I thought that was the career I wanted to get into. I really enjoyed it, but it just wasn’t the right fit for me at that particular company,” he said.
“I knew I enjoyed commercial real estate. I knew long term that was what I wanted to do, but professionally, I wasn’t ready for it. I got back into banking and spent the next eight years at Founders Bank and Trust.”
August 22, 2016
GRAND RAPIDS, MICH- NAI Wisinski of West Michigan has arranged the sale of two vacant parcels of land in Grand Rapids for the future development of two hotels. West Michigan Investment Properties sold the property, located at 4888 Town Center Drive, to Grand Hospitality Management, which plans to build a Holiday Inn Express on the 5.4-acre site. Grand Hospitality Management also acquired a 2.7-acre land parcel from Mitul Patel and plans to build a Marriott Hotel on the site. Construction on both hotels is slated to start next year. Dave Denton of DAR Development represented Grand Hospitality Management in both deals. Rod Alderink of NAI Wisinski represented West Michigan Investment Properties in the first transaction, and Bill Tyson and Todd Leinberger of NAI Wisinski represented Mitul Patel in the second deal.
August 19, 2016
By Dillon Davis, Battle Creek Enquirer
A new Domino’s concept restaurant touting an interactive experience for customers will open up next month in Battle Creek.
The restaurant, owned by Five Star Pizza Co. Inc., will open its doors Oct. 17 in the Capital Centre Plaza at 2545 Capital Ave. S.W. It marks the return of the franchise to the area after a former location at 145 W. Columbia Ave. closed at the end of May. Five Star Pizza Co. President Eric Arnston said the old location no longer met Domino’s needs as the brand has undergone a shakeup of its menu and its logo during the past several years.
Arntson said the 2,081-square-foot space leased on Capital Avenue is a better fit with greater accessibility for its customers and delivery drivers.
The new Domino’s location is expected to feature a “guest-friendly, pizza theater prototype” that allows patrons a view of the entire pizza making experience. The company plans to have all of its restaurants remodeled to fit this exact design by the end of its 2017 fiscal year, according to multiple media reports.
Market Realist, an investment research and analytics company, said Domino’s is investing more than $50 million for technology and its redesign program.
Arntson also said its not likely to be the last of its kind in the area. He said Five Star Pizza Co. is planning a second location on Battle Creek’s north side that could open up as early as next year. He said several north side locations have been identified, but one has not yet been selected.
Dane Davis of NAI Wisinski of West Michigan assisted in the transaction with Anmar Atchu of Hinman Co. representing the landlord, BC Capital Centre LLC, according to a Friday news release by Grand Rapids-based Clark Communications.
Domino’s was founded in 1960 in Ypsilanti by Tom and James Monaghan. It now has about 12,900 locations with more than 260,000 employees worldwide, the company said.
GRAND RAPIDS, MICH -NAI Wisinski of West Michigan has brokered the sale of two office buildings in Grand Rapids. The properties, 2504 Ardmore and 2505 Burton, are located near the Breton Village Mall corridor. Mark Morrow Properties LLC sold the buildings to a local investor, Tony Pearson, who intends to make minor renovations and begin marketing the property for lease this September. Each building totals 5,835 square feet and was built in 1971. Hillary Woznick and Doug Taatjes of NAI Wisinski represented the seller in the transactions.
Two hotels planned near Switch data center site
By Nick Manes
GRAND RAPIDS – Two hotels are planned for vacant parcels of land in close proximity to the under-construction Switch Ltd. data center in Gaines Township.
Grand Rapids-based Grand Hospitality Management Inc. plans to build a Marriott and Holiday Inn Express on Town Center Drive off Broadmoor Avenue, about 1.5 miles from the Switch data center site, according to a statement from commercial brokerage NAI Wisinski of West Michigan.
Construction of the two hotels is expected to begin in 2017.
Two new hotels announced near Switch’s data center at Steelcase pyramid
By Jim Harger
CASCADE TOWNSHIP, MI- Two new hotels will be built to handle business traffic that will be generated by Switch’s conversion of the former Steelcase pyramid into a regional data center, it was announced Wednesday, Aug 17.
A Marriott Hotel and a Holiday Inn Express will be built on property near Broadmoor Avenue and Patterson Avenue SE -about 1.5 miles from the data center at 6100 East Paris Ave. SE, according to NAI Wisinski, which said it handled the real estate deals.
“Switch is cited as a major reason for these chains to build near the former Steelcase Pyramid,” the company said in a news release on Wednesday, Aug 17.
New hotels to be built near Switch pyramid
By Adam Duke
GAINES TOWNSHIP, Mich – New Business developments are starting to be announced near the site of the Switch pyramid.
NAI Wisinski facilitated the sale of two stretches of vacant land that are expected to evolve into new hotels
The land was sold to Grand Hospitality Management, who intend to build a Holiday Inn Express and a Marriott Hotel. Both of these buildings will sit on the east side of Broadmoor Avenue between 52nd and 60th Street.
Switch brings new development to Kent County
By 24 Hour News 8 Web Staff
CASCADE TOWNSHIP, Mich. (WOOD) – A multi-billion dollar cloud data storage company taking over the iconic pyramid in Gaines Township is leading to a surge in nearby development.
NAI Wisinski of West Michigan says it recently sold two parcels of vacant land near the burgeoning Switch campus to a company planning to build two major hotels.
The realty firm says Grand Hospitality Management plans to build a Holiday Inn Express on a five-acre plot at 4888 Town Center Drive located off Broadmoor Avenue, between 52nd and 60th streets. A Marriott hotel is slated for a nearby three-acre plot down the road.
“We are seeing a high demand for hotels because of the new Switch SUPERNAP Data Center located at the former Steelcase Pyramid,” Todd Leinberger of NAI Wisinski of West Michigan said in a Wednesday news release.
August 17, 2016
By Pat Evans
A pair of hotel chains are planning to move in near the Switch data center campus.
The Holiday Inn Express and Marriott brands are preparing to have locations about 1.5 miles around the corner from the former Steelcase Pyramid in Gaines Township, just south of Grand Rapids, where switch is building its East Coast data center, at 6100 E. Paris Ave. SE, according to NAI Wisinski of West Michigan today.
Grand Hospitality Management expects to develop both hotels off of Broadmoor Avenue SE, between 52nd and 60th streets.
Construction on both hotel projects is expected to begin in 2017, and Switch was cited by the hotel brands as a reason for the developments.
The Holiday Inn Express will be built on a 5.47-acre site in Grand Rapids, at 4888 Town Center Dr. SE.
NAI Wisinski of West Michigan Broker Rod Alderink represented West Michigan Investment Properties in the vacant land sale to Grand Hospitality Management.
The Marriott will be built on a 2.76-acre site in Grand Rapids, at 4834 Town Center Dr. SE.
NAI brokers Bill Tyson and Todd Leinberger represented Mitul Patel in the land sale to Grand Hospitality Management.
Dave Denton of DAR Development represented the buyer, Grand Hospitality Management, in both transactions.
While there are beginning to be concessions in some of the top U.S. apartment markets due to overbuilding, NAI remains optimistic about the West Michigan Market. Scott Nurski of NAI Wisinski discusses what he expects for the West Michigan Multifamily Market over the next 12 Months.
July 22. 2016
By Pat Evans
No sings of impending doom mar the real estate world, according to two real estate firm market reports.
Colliers West Michigan and NAI Wisinski of West Michigan both released second-quarter market reports for the office, industrial and retail markets last week, and both continue to see positive numbers.
Colliers and NAI each reported retail vacancy rates falling below 10 percent.
Downtown and the West Side are gaining steam in retail, with a variety of projects finishing up or proposed, including major out-of-market breweries New Holland and Atwater opening up, as well as a Rockford Construction-proposed project including a near-downtown Meijer.
Switch Ltd. locating in the former Steelcase Pyramid likely will bring an increased focus on the M-6 and Broadmoor corridor, likely with “explosive growth,” according to Colliers retail advisor Mark Ansara.
Along with new areas, traditional retail corridors such as East Beltline, 28th Street and downtown will continue to grow as the city gains attention from national retailers.
“The area has gained so much publicity over recent years that the nationals are taking notice and looking at this market first before Detroit and the east side of the state,” Colliers retail advisor Chris Prins said. “But the question is still out there: With main corridors almost full, where will be the next retail hot spot?”
Both Colliers and NAI said absorption and vacancy declines are slowing, which could cause problems.
“As we move into the second half of 2016, the lack of inventory for Class A space will be the biggest challenge, unless new construction starts to pick up,” NAI partner Rod Alderink said. “Class B absorption will continue to be positive, and vacancy rates should continue to decrease across all sectors.”
July 15, 2016
By Sentinel staff
An extended-stay Hilton hotel is coming to the Holland area, according to the firm that brokered the land deal. The first Home 2 Suites by Hilton in Michigan will be located in Holland Township at 0 West Shore Drive near the Shops at Westshore, announced NAI Wisinski of West Michigan Friday afternoon.
The firm helped negotiate the sale of 2.5 acres of land in the township between the seller West Shore Investors LLC and the buyer, IMDC Acquisitions LLC.
“The Hilton extended-stay property will be located near the popular Shops at Westshore and other major retail chains and brands, so we expect Home 2 Suites guests to greatly enjoy the Holland area,” said Doug Taatjes, associate broker with NAI Wisinski of West Michigan Partner who made the deal, in a statement.
June 28, 2016
From Mlive written by Jim Harger
For the second year in a row, the Grand Rapids- Wyoming metropolitan area was ranked as the nation’s third largest place to do business by Area Development Magazine.
Grand Rapids was ranked behind San Francisco and Napa, Calif. in this year’s poll of “leading locations” by the magazine, which specializes in site selection and relocation for employers. In 2015, Grand Rapids was ranked behind Denver and Houston.
“Grand Rapids is flexing its economic strength with a number three ranking,” said Brigit Klohs, president and CEO of The Right Place, Inc. The ranking came in Grand Rapids’ second year in the “big city” category, which is any MSA with populations of 600,000 or more.
“This ranking turned a lot of heads when we jumped 39 spots last year, and now we’re getting a lot of looks by maintaining a top three position,” Klohs said. The region was ranked 42nd in 2014 and 127th in 2013.